Indelible
Skills used: Brand strategy; Art direction
Indelible came to us with an amazing logo identity but needed room for growth. We helped them narrow their focus, but also gave them a path forward for all their lines of business while maintaining cohesion and authenticity. By conducting interviews with all the stakeholders, we found where the gaps were and created a brand that helped answer questions for both clients and employees. The initial design and element we used to tie everything together is a sound wave I created by recording myself saying “One Indelible, Many Solutions” and deconstructing the pattern to create a unifying element for all the verticals.
After creating the initial strategy and design, I worked with the design team to create assets and templates for the client to be able to use in-house. We also assisted in making the website more accessible and user-friendly.
