Survive & Thrive Advocacy Center
Skills used: Research; Data-informed strategy for creative production; Art direction of design and materials; Client and account management
Survive & Thrive Advocacy Center (STAC) helps survivors and victims of human trafficking in the Big Bend region of Florida. For a recent project, they came to us to help research and produce a toolkit for caregivers and youth on how to talk about human trafficking. We planned surveys and facilitated questions for focus groups to understand how best to communicate with teenagers. With the data, we were able to determine a look and feel for the campaign, as well as design the materials that would be most effective.
One of the biggest conclusions from the research was that many people still do not understand what human trafficking is. With that in mind, we included a glossary in almost all of the assets to help facilitate conversations between caregivers and youth. The toolkit is fully available on their website and has also been created in Spanish.
