Meet the Redwire Van

Skills used: Conceptualizing and storyboarding; Managing and directing cast and crew; Managing and directing internal staff; Post-production including color grading, audio editing, and motion graphics; Directing composer; Creating integrated campaign to work with digital marketing

Local security company Redwire wanted to compete with the DIY security products and national companies that couldn’t provide the same level of service they could. We conceptualized the idea that their very identifiable vans could be found everywhere and all the time in this broadcast commercial. We also created a sonic brand and animated their logo to strengthen their brand identity. This award-winning spot features custom-composed music inspired by Nina Simone.

 
 
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Hand lettering & Illustration

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SalterMitchell PR Rebrand