SalterMitchell PR Rebrand
Skills used: Research and brand design; Designing website; Creating UI and UX for website; Collateral strategy; Directing and guiding staff for other brand related creative assets
SalterMitchell PR was in need of a rebrand after over 20 years in business. The new version of the logo needed to represent their dedication to communicating with the diverse populations of Florida. From the beaches to the marshes, from the springs to the canopy roads, from the palm trees to the live oaks, the commonalities across the state are sunshine, water, and greenery. In order to reflect that, we took a more modern approach to a chat bubble and filled it with a gradient that ultimately reflect the diversity of Florida’s landscape.
This color palette was used across the custom website with animated icons and a full explanation of the process SMPR goes through with every client. We also implemented this in the business cards, holiday cards, and other assets that are used on a daily basis.
