Branding

Skills used: Brand and client research; Stakeholder management; Presenting to clients; Brand architecture research and integration; Project management; Illustration; Typography; Color theory

All branding is storytelling - a person’s story, an organization’s story, a company’s story. With every brand and brand system, it is important to listen and collaborate with the client to create something that communicates the full message and brand story. Using research, intuition, and creative strategy, my goal is to guide every client through the process of recognizing what represents them and their company’s goals.