Early Steps Integrated Campaign

Skills used: Conceptualizing and storyboarding; Managing and directing designers, video vendors, and web development vendors; Overseeing post-production; Art directing integrated campaign strategy and assets

A statewide service that is available at no cost to its clients, Early Steps is a program created to help parents with children ages 0-3 years of age. The client came to us with the challenge of increasing awareness across the state with not only parents but also providers who could refer parents to the program. With the diverse range of audiences, this campaign needed to be effective and easy to absorb. Initially, we focused on narrowing the brand to help with a full website redesign. We then produced the concepts around video interviews conducted with parents that currently and formerly used the program. These concepts helped us identify the look and feel of the whole campaign. Check out the other videos from the campaign on Vimeo.

This production involved planning for a full day, with young children, parents, a public playground, and the client. We were able to capture beautiful interviews and content we’ve been able to use for two subsequent campaigns.