FL[DS]
Skills used: Research and brand design; Iconography creation; Creative direction of motion graphic introduction
The Florida [Digital Service] was established in 2020 to deliver better government services and transparency to Floridians through design and technology. Modeled in part after the United States Digital Service, the goal of the organization was to show that Florida is keeping up with the digital transformation of the community and world around us.
After discovery and research, the brand mark was created by using the algebraic function of brackets as the transformation of Digital Service. In essence, Florida is transforming the way they provide Digital Service - which is the story being told within the logo as well as in all the iconography.
