League of Women Voters
Skills used: Conceptualizing and storyboarding; Creative strategy; Illustration; Hand lettering; Typography; Motion Graphics
For the 2020 election, the League of Women Voters (LWV) wanted to focus on increasing voter turnout by encouraging voting by mail. Due to the pandemic, research indicated constituents were wary of going out in public, including to the polls. By creating a campaign around education and shareable graphics, LWV wanted to create awareness that voting by mail is legitimate and dispel the misinformation about its fraudulence.
